building ibbe unrendered felt like this

so we launched ibbe unrendered today. just putting that out there because it feels good to say. a lot of work went into getting here and the moment something goes live there is this quiet rush that is hard to describe. you just feel it.

the brand kit for ibbe is genuinely one of the more expressive ones to work with. when your colors already have this much confidence, designing around them feels less like solving a problem and more like having a conversation. the palette tells you where to go. the shapes have opinions. you just listen and follow through.

the colors are rooted in Bauhaus primaries, yellow, red, blue, green, all sitting on a warm cream background that keeps everything grounded. the goal was for the page to feel alive and a little playful, like something with real personality was sitting just behind it. the floating geometric shapes around the layout carry a lot of that energy. they give the page movement without a single line of animation.

the cards took real time. rounded corners, thick borders, yellow fill on the first one to pull the eye in. the hierarchy was built deliberately so anyone landing on the page feels guided and curious at the same time. the blue outlined card underneath creates a visual call and response with the yellow one above it.

typography was the easiest call. the headline sits heavy and wide, fills the space, owns it. bold type paired with primary color and geometric decoration is a very specific kind of energy and it landed exactly where it needed to.